Raising Hail: What We Learned at HailTrace's 2026 Storm Season Kickoff
I just got back from the Raising Hail Tour in Denton, TX — the roofing industry's most anticipated storm season event. Here's what I brought back and why it matters for your roof.
Key Takeaways
At Hive Roofing & Solar, we don't just fix roofs. We stay on the cutting edge of weather science and inspection technique so the documentation we hand homeowners is as accurate and useful as it can be. That's our lane — finding damage, documenting it, and doing the roofing work.
That's why I headed to Denton on February 5th for the Raising Hail Tour 2026, presented by HailTrace at the University of North Texas. This is the event the roofing industry waits for all year — and it didn't disappoint.
What Is the Raising Hail Tour?
The Raising Hail Tour is an annual nationwide event hosted by HailTrace, one of the leading weather data providers used by roofing contractors and forensic engineers. Founded by Derik Kline — a self-described weather nerd and veteran storm chaser from Oklahoma — HailTrace produces the storm-path and hail-size data that's become a standard reference across the industry.
The tour hits six cities every year, and the Denton stop is always a big one for Texas contractors. The agenda walks through forecasting, severe weather science, damage identification, and how the broader claims environment is changing. It's emceed by broadcast meteorologist Taylor Cox and packed with industry-leading speakers.
Forecasting the Opportunity
Derik Kline's 2026 hail forecast
Marketing to the Right Areas
LettrLabs on data-driven outreach
Damage Identification
HailTrace + Orlo Forensics
Policyholder Legal Update
Merlin Law Group
2025 Recap: The Quietest Hail Season in a Decade
One of the first things Derik covered was the 2025 season recap. If you felt like last year was quiet, you weren't imagining it — 2025 was the lightest hail season Texas has seen in the last 10 years.
But here's the thing most homeowners don't realize: a quiet hail year doesn't mean your roof is fine. If your home was hit in 2023 or 2024 — both of which were significantly more active — that damage is still there. Hail damage doesn't heal itself. Granule loss, bruised shingles, and compromised flashing from previous storms continue to degrade your roof every day.
A quiet year lulls homeowners into a false sense of security. The damage from 2023 and 2024 storms is still up there on your roof, getting worse with every freeze-thaw cycle and summer heat wave. Don't let a calm 2025 make you complacent heading into 2026.
2026 Forecast: Get Ready, Texas
This is the session everyone shows up for — Derik Kline's annual hail forecast. And the message for 2026 was clear: expect increased hail activity across Texas.
After the light 2025 season, atmospheric conditions are aligning for a more active severe weather year. The factors that suppressed storm development last year are shifting, and Central Texas sits right in the crosshairs. For homeowners in Austin, Round Rock, Georgetown, San Marcos, and the surrounding areas, the takeaway is simple: now is the time to make sure your roof is inspected and any prior-year damage is documented before the next round of storms.
What This Means for You
- Get your roof inspected before storm season — existing damage will only get worse
- Document prior-year damage now — so you have a clear record before the next storm
- Know your contractor before you need one — storm chasers flood the market after big events
Pairing Weather Data with Forensic Inspection
One of the most valuable sessions was presented by HailTrace and Orlo Forensics (led by Todd Stern). They walked through how precise weather data and forensic causation inspections fit together to produce documentation that clearly ties damage on a roof to a specific storm event.
HailTrace maps show the size, path, and timing of hail events down to the property level. Forensic inspection technique connects what's visible on the roof to the storm record. The result is a clean, factual report — exactly the kind of evidence a homeowner can bring to their insurance carrier when they're deciding whether to open a claim.
Weather Data
HailTrace maps show the size, path, and timing of hail events down to the property level — precise evidence that a specific address was in the impact zone.
Causation Inspections
Forensic inspections connect the damage on a roof to a specific storm event, producing a factual report a homeowner can share with their carrier.
At Hive, we already use HailTrace data in our inspection process. This session reinforced that we're on the right track and gave us new techniques to make our damage documentation even sharper.
Thorough Documentation
The final session featured Merlin Law Group, one of the top insurance policyholder law firms in the country. They covered current trends in coverage denials, recent legal updates affecting Texas policyholders, and the kinds of documentation that hold up under scrutiny.
The biggest takeaways for us as a roofing contractor: documentation quality matters more every year, and Texas homeowners have meaningful protections in their policies. We're not lawyers and we're not adjusters — but the better our report is, the better-equipped a homeowner is to have a real conversation with their carrier (or, if it comes to it, with their own attorney).
Documentation Standards Are Rising
Carriers expect more detail every year. A HAAG-certified inspection report that pairs weather data with damage photos meets that bar.
Documentation Is Everything
The single biggest reason coverage decisions get contested is insufficient documentation. Photos, weather data, and a professional inspection report are the foundation.
Know Your Rights
Texas homeowners have meaningful protections in their policies. A good inspection report gives you the facts you need to have an informed conversation with your carrier.
Why This Matters: Hive Is Always Stacking Knowledge
I want to be straight with you: not every roofing company invests in this level of education. A lot of contractors show up after a storm, knock on your door, and move on to the next town. That's not us.
At Hive Roofing & Solar, we're consistently investing in our team's knowledge. We attend events like the Raising Hail Tour. We maintain our HAAG certification. We use the latest weather data and inspection technology. We stay current on what adjusters are looking for in the field. Because when we show up to inspect your roof, we want to give you the most complete, accurate picture possible. What you do with that picture — including whether to file a claim with your carrier — is your call, not ours.
HAAG Certified
The gold standard in roof damage assessment
HailTrace Data
Property-level storm verification
Thorough Documentation
We document every detail so you have the facts in hand
You're only one storm away from needing a roofing company you can trust.When that day comes, you want someone who's already done the homework — someone who knows the forecast, can identify storm damage to the same standard adjusters use, and will hand you documentation you can actually use.
Don't Wait for Storm Season
2026 is shaping up to be an active hail year for Texas. Get ahead of it. Schedule your free roof inspection now and find out if you have existing damage that needs attention before the next storm hits.
No obligation • HAAG-certified inspectors • Thorough damage documentation • Serving all of Central Texas
The Raising Hail Tour reinforced what we already believe: the best roofing companies are the ones that never stop learning. I'm grateful to HailTrace, Orlo Forensics, and Merlin Law Group for putting on a world-class event, and I'm coming back to Hive fired up to deliver even better results for our customers in 2026.
Hail season is coming. Let's make sure your roof is ready.
